Ways to Use Emotional Marketing to Promote Your Website

Search engines offer extra traffic that’s usually targeted to the keywords being searched. Search engines are the net medium that guides potential visitors to their information supply. Statistically, several people who use search engines usually select a website with a higher ranking. Website selling entails the benefit of being found in search engines and directories.

Optimizing a web site for search engine traffic is analogous to paying for a poster in the yellow pages or having a sign outside a physical office. Individuals want to be directed toward information sources that they’re interested in finding. Not introduction in search engine results is dire for the success of any web site. Web site marketing should focus on playing an active role in optimizing search engine rankings. Regardless of keywords, there is a customer base trying for specific product, or data services which will aid their daily lives.

Search engine optimization is very effective as a result of there is so much traffic trying for data on the net. Web site selling captures this traffic in an exceedingly abundant a lot of directly and methodologically manner than that of ancient selling. The primary step toward search engine optimization in web site marketing is search engine registration. Registering to search engines is often skipped or ignored, and not tough. A successful web site selling venture should invariably double-check if the website has been registered with major search engines (which usually play a task within the indexing of a website inside a specific search engine). If your web site does not appear at the first or second page of a major search engine, there is traffic that your web site isn’t receiving or being lost to competitor websites.

Search engine ranking is analogous to competition between native businesses. Website marketing needs active optimization techniques as a result of other websites are also competing for ranking. There is always space in improving website marketing techniques. Regardless of ranking, once visitors arrive at your website, it must contain the data services or merchandise they are specifically need. Your traffic might not “like” what they’ve found using a search engine, and could redirect to a competitor. Website promoting should additionally take into consideration the quality of the website. Providing an-data service could be a key goal for many competing websites.

Many times web site selling requires using online article administrators that is referred to as article selling. Articles get written and sent to high authority websites online, which can offer key back-links which will help improve search engine ranking.

A web site marketer should write extra articles concerning their area of expertise (this can be sometimes the targeted keyword or niche), and redirect this traffic using an anchor link. This is an effective tactic in website selling because it provides a back-link, redirection of traffic, and improvement in ranking.

Traffic will spike from article sources as this traffic is being redirected to your website. Being mentioned on a high-ranking web site or online magazine can conjointly be terribly helpful as both a back-link and exposure to traffic. Some firms concentrate on obtaining specific articles created and revealed online to push web site promoting.

For example, a website selling venture that is targeting keywords related to skin care product will write articles regarding dermatology and submit these to high-ranking article databases. People wanting for this specific info services could notice the article, and be redirected to the website being marketed. Inevitably, this will raise the website rank, as there are each targeted keywords, back-links, and traffic. Articles being created ought to not be blatant sales pitches, but useful data that can influence traffic to visit your website for a lot of info. Truly interested traffic is much higher in web site promoting than undirected traffic.

Content is very effective in web site promoting. Some website marketers feel insecure regarding writing or providing such in-depth information services. Several times, someone else can provide the necessary info services that may help rank and promote websites. In most cases, we tend to refer to the current writer as a ghost-author. Finding an individual who will create massive amounts of original content
with keywords is crucial in future web site promoting. A successful attempt at web site marketing ought to embody research and effective communication with potential ghost writers to confirm that certain qualities are being met. Web site selling is essentially designed on both original content and also the direction of traffic flow.

Information services are commonly promoted among selections of competing websites. In any effort, info services ought to not return across as a blatant sales pitch that will offset cautious traffic. Articles should specialize in expertise of the topic (the information services being provided), and why you are providing this information. Websites ought to be hooked up to articles (if submitted on authority databases), as this will typically end in a back-link. Info services ought to be direct, instead of implied, as this can additionally drive traffic away. As monetization techniques grow, info services are becoming a key goal for many competing websites.

Driving traffic to data services, marketers focusing on website promoting and monetization techniques can push extra traffic to achieve a substantial profit. Web site selling needs a variety of methods to rank and drive traffic properly. One among key aspects of web site marketing is search engine optimization that requires high- ranking and patience. However, in the long run, search engine optimization can drive future traffic that will provide the backbone of a successful web site marketing venture. The second key facet of website selling is original content creation or information services.

Original content plays a task in driving targeted traffic towards your website. Submission of content to article databases can facilitate in achieving a high search engine rank, along with drive traffic to the data services being provided on your main website. Web site marketing will be a profitable venture for those who have the patience and diligence to rank and drive traffic properly to their website.

Why Internet Marketing?

Why You Need Internet Marketing Training

Have you tried many years to escape the rat race but still ended up in the same place? Have you postponed your retirement again because your plan did not work as expected? One reason is that you are only paid by the hour, the day, the month or per transaction but you are billed 24/7 by the utility company, phone company and cable company just to name a few. Your speed of making money is too slow. It can not beat the speed of expenses and inflation.

The emerging of the Internet has dramatically changed our way of doing business. A person who understands how business is conducted in the 21st century and quickly adopts the changes will make a fortune. It doesn’t matter you are in your 20s or 70s. Paul Tobey said it is unwise to claim ignorance with anything to do with the Internet marketing. The Internet will not go away only you may be left behind.

The good news is that you have a chance to catch up no matter where your start point is. Because the Internet is open to every one who wants to jump in the driver’s seat. This is the fastest train you can take to escape the rat race. It is 24/7 from anywhere to anywhere. It is super, isn’t it?

If you want to get out of the rat race generating 24/7 income, if you want to expand your business, you need to have Internet marketing training.

Many of you may feel like a headless chicken not knowing where to start. You are bombarded by emails from different sources and overloaded with information. You are confused and don’t know whom to follow.

Before we go any further, I would like to give you a snapshot of what you are going to expect in the world of Internet Marketing as a beginner.

Internet Marketing Basics Training for Beginners

1. Register your domain name. What is domain name? It is a string of words used to identify computer addresses on the Internet. Commonly points to the top level of a World Wide Web site on a host machine. In layman’s words, it is the name of a website.

You first choose a keyword phrase that is related to your business or interest to be your domain name. Then find out whether this domain name is available. Namecheap.com and godaddy.com provide both domain name search and registration service.

2. Choose a domain hosting company – A hosting company provides space on its server to host your website. HostGator is highly recommended for its low cost and reliable service.

3. Set up WordPress on HostGator – WordPress is a content management system (CMS). It is the most popular blog software in use today. You can have your WordPress blog with your own domain on HostGator. It only takes a minute or two to set it up. If you don’t have a website, start to build one using WordPress. WordPress is very user-friendly and you don’t need any programming experience.

4. Keyword research. Keyword research is to find and research the words and phrases that people will search when looking for something. It helps you determine which keywords to use on your website for better traffic and ranking. Among the keyword analysis tools on the market, Market Samurai is highly recommended for its low cost and comprehensive information provided on keywords and competitive websites. It is a tool you need to use daily.

5. SEO – SEO stands for Search Engine Optimization. It can be defined as the activity of optimizing Web pages or whole sites in order to make them more search engine-friendly, thus getting higher positions in search results and more traffic.

6. Build your list using AutoResponder – Once you have a steady traffic to your site, you need to build your list. Because Money is in the LIST. AutoResponder is a piece of software that collects the data you need to build your online business. You can do follow up emails and broadcast easily with it.

7. Social Media Marketing – Social media marketing uses social networks (such as Facebook, Twitter, MySpace, etc), online communities, blogs, wikis or any other online collaborative media to promote your website, products and services.

8. Copywriting – Copywriting is one of the most important elements in online marketing. It is the use of words to grab your reader’s attention in order to promote a person, business, opinion or idea. Everyone who is serious about online marketing should be a good copywriter the sooner the better.

Now, would you be interested to learn how to build a successful online business in a couple of months? In the next section, you will be introduced to the most successful Internet marketers of our time and their strategies / techniques that are working NOW and working the BEST online. By the way, you don’t have to be technical to do Internet marketing. These gurus are from different walks of life and many of them even without any technical background. If they can do it, you can too!

Learn to Build a Successful Online Business From the Industry Gurus Paul Tobey – a Canadian Jazz pianist for more than 20 years got into the internet marketing field about 5 or 6 years ago. His unique strategies generate tons of traffic to his websites promoting his music and business. In the last few years he owns a very successful business training company teaching Internet marketing from beginner level to advanced level as well as other business trainings. Paul Tobey’s 12 Essential Internet Marketing Lessons is a must to anyone who wants to market his products and service online or establish his home-based online business. You will learn how to do keyword search, create backlink to your page, set up your blog, install auto responder to build your contact list (because money is in the list) and social media marketing. Paul Tobey offers a FREE 3-hour Marketing and Mastery seminar once a month in Toronto and other major cities in Canada and US.

Mike Dillard – a former waiter and self-made millionaire online before he was age 30 is an Internet marketing legend. His most famous “Magnetic Sponsoring System” has successfully applied Internet marketing strategies to MLM industry (multi level marketing), which has long been advocated as a vehicle to escape the rat race. Mike Dillard’s attraction marketing is a break through in the industry because many people shun away from the traditional ways of building MLM business. Mike Dillard’s other well-known products are Black Belt Recruiting, Building on a Budget. Mike gives away many valuable FREE Internet Marketing training videos that will teach you how to build your MLM business online. If MLM is your vehicle to financial freedom, you don’t want to miss him.

Joe Vitale – a best-selling author, father of Hypnotic Writing and one of the stars of the hit movie The Secret. He is one of the greatest copywriter of our time both online and offline. One of his best-selling books is Hypnotic Writing. It is a must read for everyone who wants to make serious money online.

What is hypnotic writing? Dr. Vitale explains it as intentionally using words to guide people into a focused mental state where they are inclined to buy your product or service. In this book, he teaches you how to use your words to seduce and persuade your customers to bring out their wallets and credit card to you. In the world of Internet marketing, besides web traffic and a good product/service, it is all about copywriting. it is the copywriting that turns your leads into your customers and it is the copywriting that sets you apart from thousands of other websites online. Dr. Vitale’s internet marketing success formula is: List/Traffic + Offer + Copy = Success! Many successful internet marketing entrepreneurs have followed the exact path to their success.

In Conclusion, Internet Marketing Training provides average people unconventional ways to promote products or services and create great wealth. Now it is good timing for you to get started the learning curve before everyone else gets in. Entrepreneurs, wish you greater success in growing your own Internet Marketing business!

Home Based Business – 5 Super Tips For Moms

Hopeful mom entrepreneurs who harbor the urge for a home based business often face numerous challenges. A strong desire for self employment and accommodating work hours has pushed many moms of the word towards starting their own enterprise from their very homes.A home business venture can offer moms the desired work life balance. The flexible working hours can provide time for family and kids.Certain essentials and factors determine the sustainability of a business venture. Aspiring mom entrepreneurs should thoroughly examine ideas and start up on opportunities to move towards their business dreams.The following information can serve as tips for moms to achieve their home based business goals:1) A Strong Business Plan:A thorough business plan must be developed before initiating a home entrepreneurial venture. The business plan as a document works as a blueprint to effectively manage essential resources.It could be a detailed document containing information for securing outside funding and guidance to control everyday activities. A well thought out plan can help maintain focus towards growth and expansion. The business plan must be constantly reviewed to explore new avenues of growth.2) The Best Business Idea:The finest business idea is allied to known expertise or individual passion.Unique talents and skills which provide individual joy can be turned in to a moneymaking opportunity. Passion is considered the magical ingredient for success with a business idea.
Spare time hobbies could hold the potential for a successful home business opportunity. Additional skills and knowledge must be constantly acquired through seminars and educational classes in order to invite high expertise.The love for work with a business venture initiates strong commitment and the drive which is necessary for growth. The fundamental desire for success can help with sustenance in difficult times. A business plan which engages activity equivalent to personal interests and fervor provides competitive advantage.3) Start with the Basics:Always follow the basics to institute a start up opportunity. Local government regulations must be checked upon for permit and license requirements to work from home. Demand factors of a product or service must be thoroughly examined.Market sensitivity to the product offered must be considered before moving towards actual product promotion.4) Stay Organized with Time:Mom entrepreneurs of home based business must be organized to maximize time for family and business activities.Being organized can save time and money. It works against stress and can help maintain high energy levels for business activities.5) Set up a Support Network:A support group of compatible business women who own business units or seek to establish entrepreneurial ventures can be formed to assist with strategies and empowerment. The group of like minded business women can help share complexities of entrepreneurship. The support of successful women in the group can facilitate guidance necessary for business decisions.The above steps and ideas can help mom entrepreneurs overcome potential pitfalls associated with a business venture. The sense of independence experienced with self employment can last a lifetime through hard work and effective money management.A home based business does require long hours of work, effective time management and creative financing actions. On the other hand, it can offer moms a business with flexible hours, more time for kids and immense scope for profitability.

Starting a Home Based Business – Find Out If You Are Cut Out For This Kind of Job

Are you contemplating starting a home based business? It might be very helpful to see if you are fit for this kind of job. Whether we like it or not, it’s the basic truth of life. There are specific things that are meant for us as well as things we are not supposed to contemplate.Below are some helpful tips to consider before starting a home business.Passion – One of the most vital element of starting a home based business. You would want to consider this seriously since working from home is about being your boss. Can you instigate your self to do the right thing and at the right time. By having a passion for what you are doing you don’t need any one to tell you “get back to work”.Skills – Experience is very vital when planning on starting a home business while there are many opportunities that provide good trainings. The truth is with skills you wouldn’t have to resort to testing and error before finally landing in profit. If you have the expertise in your chosen endeavor you could literally be in cash in as little as days. However, skills can still be learnt after all entrepreneurs are not born but made.Information – Information is another essential you can’t do without in any phase of our life. We often find that we find things easier when we have sufficient information on its usage. This also applies to starting a home business. One disastrous thing you must know is, most business do not provide sufficient information for its members. Choosing the right business is also very essential to your success.Time – The amount of time you have to spare is also another thing to consider. Whether you like it or not, you must put in a reasonable amount of time into any kind of business you are doing and this can also affect your earnings. Truth is, if your business is very new you will have to put in more time than when you are already established. If you have a couple of hour a day to spend, it will go along way in helping you jump start your business.Startup Capital – Lastly another thing to put into serious consideration is the amount of money your have to invest in your new business. This is especially true if you are venturing into the brick and mortar world. Thanks to the web, today you can launch a profitable business for less than $100. There are even free to start business but the fact is injecting a little amount of money can help you start earning profit quickly.

Home-Based Businesses – Scam Or No Scam?

As a typical internet surfer, you love to browse through the internet and gain and some information about any topic for your own well being. Every once in a while when you surf through the internet, you may see a few home-based business pop-up ads that say something like ”make up to $3000 a month from your own computer.” Most people would close the pop-up ad immediately because they don’t believe that it is too good to be true, and the word “scam” may be the first word that comes to mind, and also most pop-up ads in general are pretty much just annoying.So back to the question. Are home-based businesses scams, or are they legit? In my opinion, I would say that around 60 to 70% of home-based businesses are actually real and they do provide a great opportunity for anyone to make a good living off the internet. More people believe that it is a scam because of two reasons. The first reason is like before, believing that home-based businesses are too good to be true. The second reason is the underestimation of the work in a home-based business. There are people who spent some good money on to start a home-based business. And then when they figure that the home-based business doesn’t work out, they believe that it is a scam. But in most cases, it probably isn’t a scam. It may be the fact that people isn’t willing put the time, effort, and work into the home-based business.

Benefits of Internet Fax For International Business

When working on an international level, it’s important to have a focused and balanced approach to every aspect of your business. From the way that a company negotiates with clients, to the products and services a business provides, everything has to be carefully managed in order to gain a foothold in international markets.

Modern technology has made this a lot easier for many companies. Orders for products can be received worldwide through websites, and communication has become more simple and manageable thanks to new technology like email, broadband phone services, and Internet fax. However, many businesses don’t take advantage of this last item–many traditional fax machines are still in use today, despite the fact that faxing over the Internet is superior in nearly every conceivable way. Considering some of the differences between a traditional fax service and an Internet fax service can be well worth the time for any business that’s competing in international markets.

For one, Internet fax services allow a single fax number to be used for all of a company’s incoming orders. This can be difficult, costly, and even impossible for traditional fax lines, as hundreds of machines and separate lines would need to be installed to avoid dropped orders. Internet fax services receive all of their data through broadband connections, and never report a “failed call” to a fax machine that sends them an order, because no fax is ever dropped. Regardless of how many faxes are being received at any one time, an Internet fax service can handle all of them.

This can create the impression of a large, well run, established company, and image is everything in international markets. It’s not just an image, either; Internet fax services make a company more organized, as every received fax can be automatically filed. Faxes received through Internet services arrive as common document types such as PDFs, and it’s incredibly easy to search through all received faxes for certain keywords or order numbers. The more business a company handles through its fax service, the more they’ll benefit from this better form of organization. Customers’ past orders can be easily located, cutting down on the time that customer service centers spend to resolve each complaint or issue with an order. The ordering process becomes faster from the client’s end, which results in more satisfied clients that are more likely to return.

Internet fax works through existing Internet technology, and as such, any worker who’s trained to use email will learn how to use Internet fax services almost immediately. Training can be a major cost for international businesses, but Internet based fax services require almost no training that would otherwise be necessary. This is particularly advantageous for large companies with several international locations, as training becomes more expensive when language barriers are in place.

For those companies with multiple offices, Internet fax services also help with space, as large, unwieldy fax machines become completely obsolete. As mentioned earlier, Internet fax services bring a new sense of organization to a company’s fax systems, and less room needs to be budgeted for filing cabinets, printer ink, and paper. These small expenses add up quickly, especially for many of the world’s international companies.

The best benefit of Internet fax might be the way that it allows an international business to function as a single, cohesive unit. It’s a technology that allows the different branches of a company to act as one, following the same procedures, taking orders in the same way, and handling customers identically (at least for customers that use fax to interact with the company). All international businesses try to project a positive image of their company and brand, and the most fundamental element of a positive image is good communication. Internet fax drastically improves client relations, and as with other digital technologies, it’s a vast improvement over its predecessor. Just as letters have gradually been replaced by emails, Internet based fax services are replacing their modem-connected ancestors. For many businesses, it can’t happen soon enough.

Outdoor Education Camps With Programs

Summer camps are special camps arranged for people to enjoy their vacation or tour in any adventures. Summer camps comes up with special offers outdoor education camp, leadership camp, science camp, awareness camp and many other social welfare schemes are offered to the public for reasonable prices. Outdoor education forms major part of the education and it is more required for people. Outdoor education is considered has important and essential requirement for most of the people and they fetches more demand among the people. Outdoor education is created and offered specially for kids, children and adults.

The main purpose of estimating and offering outdoor education is to develop self confidence and self esteem among the people. The outdoor education activities, outdoor education courses, outdoor education programs are offered to kids, children, adults by outdoor education schools or outdoor education centers. Outdoor education camps are conducted either inside or outside classrooms. Outdoor education forms major part of the education system and it is more important to be known by the people to come up with every possibility in life. Most of the parents feels better that their children should be aware of outdoor education programs offered and they should compete with outside world.

Outdoor education activities or outdoor education courses are provided by more number of outdoor institutes or adventure outdoor schools. An outdoor education course, outdoor education programs initiates cooperation, coordination, team building, goal settings and spirituality among the students and others. Outdoor education camps are provided by more number of outdoor education institutes or outdoor education schools for reasonable and affordable prices. The outdoor education camp provided will be more worth and valuable for the students who obtains and they are provided under complete knowledge and experience.

Generally, adventure outdoor school or outdoor education schools provides outdoor education activities, outdoor education courses, outdoor education programs to kids, children and adults under prescheduled, guidance and procedures. With regards to qualified, professional and expert outdoor education instructor, outdoor education programs will be offered. Under proper guidance and precautions, outdoor educations will be offered to the people to enable them to know the required outdoor education provided. More number of kids, children and adults are obtaining the outdoor education programs offered.

The outdoor education professionals, experts or instructors guide the kids, children and adults in efficient manner. Generally, outdoor education programs and outdoor education courses are offered to students based on age group, duration of course offered and kind of outdoor education program selected. The outdoor education camp offered will be creative, enthusiastic, innovative and technical appraisement for the students hindering. Outdoor camps will be offered to the students for reasonable price consideration and they are offered by more number of adventure outdoor schools.

Ethics in Business

Sustainable advantage of an organization can be determined by its ethical capability. Ethical capability of an organization is its duty to do what is right. Some organizations such as Enron, Sathyam, and Tyco etc have made false statements in their accounts and cheated both the stakeholders and government. These kind of issues gave rise to the importance of business ethics in business schools all around the world.

Sustainable advantage can be defined as the beneficiary element that determine the long term objectives of an organization, where objectives would be the economic development that generates wealth and meets the needs of the current generation while saving the environment, so future generation can meet their needs as well. There are number of factors that determine the sustainability of an organization, which are its ethics, strategy, employees, financial capital etc. in present scenario, human resource of an organization considered to be its competitive advantage, but it will not provide sustainability. Sustainability of an organization will depend on the impact it has on the people, in the form of trust, honesty, integrity, respect, quality and responsibility. Organizations with poor sustainability will fall back as happened in case of Enron and Sathyam.

Enron was an American energy company founded in 1985 by Kenneth Lay after merging Houston natural gas and internorth( citetation). In early 1990′s Enron sold electricity at market price. At around the same time US congress passed a bill regarding the deregulation sale of natural gas which favored Enron to sell energy at higher prices. In 1992 Enron was the largest merchant of natural gas in North America. Online trading model developed in November 1999 known as Enron online has developed and extended the abilities to negotiate and manage its trading business. By 2001 Enron had both owned and operated gas pipe line, pulp and paper plants, broad band assets, electricity plants and water plants internationally. Enron stock was priced at US $ 83.13 and market capitalization exceeded US$60 billion, and Enron was rated the most innovative large company in America in fortunes most admired companies survey. By the end of 2001 the Enron scandal was revealed. The CEO Jeffrey Skilling with some of the executives have hidden billions in debt from failed deals and projects. Chief financial officer Andrew Fastow and the other executives were able to mislead the board of directors and audit committee by presenting them psydo account statements. Once the scam was published the Enron stock priced at $90 per share in 2000 plummeted to less than $1 by the end of November 2001. This fall in stock value has caused at $11 billion loss for its share holder. The employees of the organization received a limited amount of their salary and pension when it was bankrupted. Several law suits were filed against the company CEO and other executives.

Similar is in case of Sathyam computers, which is termed as the Indian Enron scandal. Sathyam computers were an information technology company which produces software’s headquarters at hyderbad, India. Its chairman Ramalinga Raju produced an account sheet which has a 7000 crore fraud. The chief auditors were also not able to identify this adjustment. As a result of this scam the employees lost their job and chairman was jailed for fraud.

These two cases throw a light on how an organizations as well as economy of the country or in large the world can be impacted with their unethical practices. That, if the organization does not practice ethics will not have sustainability.

Need for the business ethics: for the following

1. Business operates with in the society

2. Every business irrespective of size exists more on ethical mean or in total regard to its social concern to survive long.

3. Business needs to function as responsible corporate citizens in the country.

Business is a part of subsystem of a society, therefore its functioning should contribute to the welfare of the society. If the business earns social sanction of the society, where it exists then it would be able to survive, develop and excel in activities, because only through earning social sanction the business can get loyal customers. Loyal customers are sustainable advantage and therefore can survive in market without which it will collapse and die away. Large organizations put more interest on public, the managers are eager to have public opinion and always seek to maintain a proper image of company in their minds.

Now a day’s minimizing profit is not the only priority of business, it should have sustainability, which can only be achieved through ethical practices. Any organization big or small should follow ethical practices as it brings in a sense of social responsibility which eventually provides sustainability to the organization. Business should also be a responsible corporate citizen which does not allow narrow mentality goals and motives.

Cross culture variability

Ethical practices in a country or society will depend on various factors such as religious, beliefs, historic, traditions, social customs, and existing political and economic rules or policies. For example in Asian countries such as Japan, China etc loyalty to work groups and corporations has strong ethical values. This kind of ethics has been brought down through centuries long traditions, therefore one does not think of oneself but rather think of family, government and others involved with him, thus providing social responsiveness.

Nature of ethics

The concept of ethics deals only with human beings, as they only have the freedom and means to choose free will. Human being can distinguish between good and evil, right and wrong, and just and proper. For example a Japanese employee believes that it Is unethical on his part to attend an interview with other company when he is still with the current company. So human can fix a goal and the means to achieve it. Ethics is also science that nowadays has become a set of systematic knowledge about moral behaviour and conduct. Ethics deals with human conduct which is voluntary and not forced by any person at any circumstances.

Business ethics and profits

The cases of Enron and Sathyam makes a point that ethics and profits are opposed to each other, as when an organisation is ethical it makes short term profit and if the organisation is unethical it makes huge profit. The same cases prove us one more thing that is it makes huge profit unethically but will not sustain in the market. Ethical companies not only make profit but also overcome their competitors and other turbulent changes happening through out the years and have contributed to social welfare. Ethical companies have social responsibilities which allow them to flourish undiminished and make profit. Tata group of companies is one company which follows ethical practises. It is said that the chief executive officer of Tata is also its chief ethics officer. Some of the ethical policies followed by the company include national interest, support from open market economy, gift and donation for social cause, political non alignment, health safety and environment care, quality product and service and regulatory compliance etc. Ratan Tata the present chairman of Tata group has declined from airline industry because he was told to bribe then minister to enter the business, which he claimed to be unethical and against the policies the group follows. His predecessor JRD Tata had set up the first commercial airlines ‘Tata Airlines’ in India which was later overtaken by the government of India and named it as Indian airlines. So besides being a pioneer in airline industry they were not able to procure it because they felt it would not sustain them and it would bring a bad image for the company. This is the reason why people have great respect for Tata group and their ethical practices and policies have created brand loyalty which has helped them to survive in market even though many competitors came.

Cross cultural contradictions

Ethical policies become a problem when the companies are not able to do business at home, therefore the other societies where the ethical policies are liberal or works in their favour. At home they are not allowed to sell products because it is unethical to use unsafe products but they may sell it in other countries where the ethical standards allow them to sell these products. It happens especially with pharma products. Some factories which emit pollutant gases are set up in neighbouring countries because ethical standards at home do not allow the factory to run business. These pollutant gases emitted are dangerous for people and the environment. Still it is ethical in certain countries. These kinds of issues give rise to cross cultural contradiction and exploitation. These issues which arise become difficult for the managers and firms to solve. Therefore the business has responsibility for their country but to four major groups they are society, employees, customers or consumers and investors.(example drugs)

Factors influencing business ethics:

Leadership, strategy and performance, individual characteristics, corporate culture and environment

Leader is a person who leads the people towards achieving a common goal. Leader can be good or bad, great or small they arise out of the needs and opportunities of a particular time and place. Not all leaders are considered to be perfect in their decision making because each and every decision they make will depend upon the character of person which differ from person to person. Character of a person includes their inborn talents, learned and acquired traits which were imposed upon them by life and experience. Leaders are models and mentors to their followers therefore they follow the path way set by their leaders. In a large organisation the top level managers or CEO are considered to be the executive and supervisory leader. The CEO should have strong commitment towards ethics and ethical conduct and should give a constant leadership in renewing the values of an organisation. They play a key role in creating, maintaining and changing the ethical culture. It is necessary for the leader to set good examples, and follows ethics. One such good leader is JRD Tata who set a good example for his successor and they still follow it. Where there are good leaders there will be good ethical practices in business.

Corporate governance: is the set of systems and processes that a company follows to ensure that it is in the best interest of the stake holders. Stakeholders are the shareholders, employees, customers, creditors and the community.

Sustainability has three components according to john elkington’s triple bottom line concept they are economic, social and environmental. According to elkington the business does not have one single goal of attaining profit but to extend the goal set by adding environmental and social values. Thus sustainability has become the new goal set by the organisation.

Environmental perspective: natural resources.

Economic perspective: about the future generation.

Social perspective: over exploiting of employees and not providing equality in gender employment, caste creed and religion based employment employing child labour.

Organisational culture: is the set of shared values, beliefs, goals, norms etc that prevails within an organisation. The organisational culture emphasis on ethics but as it grows it may change, as in the case of tyco where its organisational culture supports unethical practices. If the company makes huge profits in unethical way then individual who joins the organisation would also have to practice unethical things to survive in the company. As in the case of enron where many executives and managers knew that the company was following some illegal and unethical practices, but the executives and the board of directors did not know how to make the ethical decisions and corporate ethical culture. Thus they fall back and managers have to pay in the form of fines and imprisonment.

Business ethics is the application of ethical principle in the organization or business. An organization should produce or make its own ethical cultures, but this ethical culture formulated should be drawn from the concept of what is ethical to all and not what is right for the organization itself. The employees of the organization, also has to follow the same ethical principles. The organisation being ethical will provide certain social responsibilities such as they do not harm the stake holders, the general public and the society as well. “business that treat their employees with dignity and integrity reap rewards in the form of high moral and productivity” (Frederic, Post and Davis).

There are three major types of ethical issues that arise in a business they are, face to face ethics, corporate policy ethics and functional area ethics. Face to face ethical issues happen between the employees of an organization in their day to day organizational life. the employee face these ethical conflicts when their personal standards differs from what their job demands. Corporate policy ethical issues happen in the basic operations of a company. The top level management including the board of directors and CEO’s are responsible for ethical practices of the organization. Functional area ethics issues arise at all functional levels of the organization. For example in the accounting department, if unfair pressure is put on employees to deliver an audit report which has been altered or not showing current accounts of the organization would be un ethical, as it does not follow the standards and policies set by the organization.

Causes for unethical issues:

There are many reasons for an organization to follow unethical practices they are personal gain and selfish interest, competitive pressures on profits, business goals and personal goals, cross cultural contradictions. When an employee gives more importance to his greed or concern for his personal gain rather than any other concerns, irrespective of the harm it can bring to the organization is termed as unethical practices that arise due to personal gain and selfish interest. When a company has tough competitors in a limited or static market; it may engage some unethical practices just to be in business or to protect their profits. If the organization uses some unethical means to achieve its goal that is unaccepted by its stakeholders will give rise to ethical issues under business goal and personal goal. Here the organisaiton has set a goal that would conflict with the personal goal of its stake holders. Under such conditions the individuals involved have two choices either to follow the ethical ways of the organization or “blowing the whistle” on organization.

Environmental perspective relates to the exploitation of natural resources in business. The company should make sure that the natural resources are not exploited; it should sustain the resources so that the future generation can also enjoy them as we did. One such example is the restriction of fishing in the North Sea, to sustain the availability of diminishing cod fish to the consumers.

Economic perspective of sustainability relates to the economic growth and fall in the society. The short term adjustments made by the companies such as bribes and cartels will only be for a short period of time, it will never achieve a long time sustainability the organizations attitude towards the environment in which it is embedded. If the organization does not pay taxes are said to behave unethically similar in the case of organization that does not give donations to public institutions such as schools, hospitals, police and other justice systems.

What Can You Do With A Degree In Nutrition?

Earning a degree focused in nutrition can have many potential career paths other than becoming a nutritionist. There are six main types of nutrition paths to choose from, including teaching nutrition, public health nutrition, nutrition consulting, clinical nutrition, food science, and food service management. Most nutrition jobs should fall within one of these categories.

A degree in nutrition could help individuals land employment as a public health official, dietetic consultant, school food service director, quality control manager, food distributor, or wellness coordinator. Individuals may be employed through health maintenance organizations, school systems, food manufactures, wellness centers, and exercise and fitness centers. Government agencies also have the potential to employ those with degrees in nutrition. Some of the government agencies could include Women, Infants, and Children (WIC) Nutrition Program, SNAP- Supplemental Nutrition Assistance Program, Department of Health, and U.S. Public Health Services.

While earning a college degree, individuals will most likely be required to study a wide range of courses to gain a well-rounded education. Students could be expected to take courses related to nutrition, consisting of anatomy and physiology, introduction to food science, sociology, bacteriology, chemistry, and biochemistry. By completing an internship, individuals are able to gain hands on experience in the nutrition field before committing to a job or while still in school. Internships can serve as a great way to determine where your interests are, and if obtaining a career in this field is a good fit.

It is important for individuals wanting to succeed in a career in nutrition to possess skills such as organization and planning, strong verbal and written communication, proficient math skills for weights and measures, and interest in the well-being and health of others. To be successful working in nutrition, individuals may be required to advise patients in practicing good nutrition, monitoring diet modifications, and assessing health plans. Those with a degree in nutrition should also be able to monitor food safety conditions and create menus for specific dietary needs.

Depending on your place of employment and job description, individuals with a nutrition degree may be asked to create visuals aids and nutrition manuals that could be useful in teaching. Companies dealing with food service may hire nutrition graduates to create meal plans, ensure food safety, or develop new food products. Salary potential can depend on more than the actual job, but also education level, years of experience, and location of employment.

How to Pursue Online Nutrition Programs

Nutrition science a popular topic

One of the popular subjects in the curriculum of various educational institutions is nutrition science. With increased awareness of nutrition for the upkeep of the health of the individual, now more and more people pay regular visit to the nutrition experts to seek their valuable advice on various issues like nutritious diet, calorie oriented food and on such other related topics. As a result, nutrition technology has become one of the preferred subjects for study.

Nutrition program as a profession

Of course, there are several colleges and other organizations which teach nutrition technology as a part of the curriculum. At the same time, many institutions have started online nutrition programs for the benefit of those who are unable to attend the in house training programs. These online programs are conducted under the supervision and guidance of experts in the field. Many of these institutions teaching online nutrition programs have been accredited to appropriate government bodies. These online institutions teach as per the syllabus prescribed by the concerned authorities.

Course content

The curriculum normally is based on the credit hours. The credit hours depend on the course the student has chosen. For example, a diploma in nutrition science has 30 credit hours. On the other hand a bachelor course has 45 credit hours. These online programs also allow for specialization in nutrition science. Some of the popular fields of specialization include nutrition for sportsmen, nutrition for children, and nutrition for elderly people and so on. There are also several therapeutic nutrition programs like for those suffering from high blood pressure or for those who are obese or diabetic. Normally, students taking up online nutrition programs are taught by using the digital canvas. This helps to create a virtual classroom atmosphere for the student. The student is taught on various issues like human anatomy and physiology, application of nutrition principle for treating various ailments, nutritional therapy and also on counseling patients.

Offers better prospects

The duration of the course is normally nine months to one year. This of course, depends on the course the student has opted. At the end of the course, the students will have to undergo comprehensive examination. Normally, the student is required to undertake the examination in person at the designated place, date and time. Eligible students can opt for higher studies in nutrition technology like masters degree. The course fee varies from institution to institution. Some of the institutions also help the student in finding a suitable placement. Many of the students who have completed the online program on nutrition are of the opinion those who have taken up course at an accredited institution will have brighter chances of securing a suitable placement.